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Have a Great Day! (And Make It Officially Yours!)

You have an event, and now you want to promote it? A great way is to declare a day (or week or month or whatever), dedicated to your event. It sounds challenging, but it's easier than you might think!

Of course, you can simply declare a particular date to be "National Whatever Day". But if nobody knows about it, you haven't really accomplished anything. To make it "official", you need someone in authority to recognize it.

Cover of Chase's Calendar of Events

Enter Chase's Calendar of Events. Chase's Calendar of Events is an American publication which has over 700 pages and documents over 12,000 significant events and occurrences. And you can apply to have your own "significant date" included in the next publication — for free!

All you need to do is go to Chase's submission form, provide information about your event (why it's significant, when it occurs, contact information, etc.), and click submit. Easy!

A couple of notes"

  • Chase's obviously doesn't accept every submission. If your submission duplicates an event that's already listed, it won't be accepted. And it must be important to a lot of people — while your birthday is important to you, Chase's won't accept it (unless you're a celebrity).
  • Because Chase's is published annually, your submission must be entered before April 15 of the preceding year in order to be accepted. (In other words, an event in 2022 must be submitted before 4/15 in 2021.) So this only works for long-term, repeating events.

The actual entry is only a short announcement. But since it links to your website as well as provides contact information for you (or whoever you designate), anyone who's interested in your event can easily follow up for further information.

Having an official date for your event is a terrific way to promote it. It can increase its significance to your attendees too! It's not difficult to do, but it does take advance planning, so start as soon as possible.

Have a great day!

– Jim Barber

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