Pro Speaker U

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Pro Speaker U!

Finders Speakers' mission is to provide affordable marketing opportunities to professional speakers. Although low-cost marketing is important, it doesn't do you any good if you don't know what you're doing. So Finders is pleased to offer you – at no charge or obligation – full access to the Pro Speaker U Career Enrichment Center.

You can explore Pro Speaker U in several different ways —

conference room training program
Pro Speaker U logo
There are over 100 (144, to be exact) PSU Insights which will boost your speaking career to new heights of success —

Moving from Free to Fee (and Getting Started Right)

1. Moving from Free to Fee (and Getting Started Right) : You Are NOT a Speaker! (Start Here)
2. Moving from Free to Fee (and Getting Started Right) : Why Be a Pro Speaker?
3. Moving from Free to Fee (and Getting Started Right) : Can You Be a Pro? (A Just-for-fun Assessment)
4. Moving from Free to Fee (and Getting Started Right) : Glossary of Terms for Speakers
5. Moving from Free to Fee (and Getting Started Right) : The traditional speaker's business model is busted!
6. Moving from Free to Fee (and Getting Started Right) : Ten Big-time Gaffes, Goofs, and Mistakes
7. Moving from Free to Fee (and Getting Started Right) : 50 Ways to Make Money as a Pro Speaker
8. Moving from Free to Fee (and Getting Started Right) : Do You Know the Score? (A Just-for-fun Quiz)

Speakers' Contracts and Other Important Forms

9. Speakers' Contracts and Other Important Forms : READ THIS FIRST!
10. Speakers' Contracts and Other Important Forms : Get It In Writing! (Why You Need a Speaker's Contract)
11. Speakers' Contracts and Other Important Forms : What About Freebie Speeches and Verbal Contracts?
12. Speakers' Contracts and Other Important Forms : When You Shouldn't Use a "Contract"
13. Speakers' Contracts and Other Important Forms : An Agreement for Services

Writing Your Business Plan

14. Writing Your Business Plan : Plan to Succeed
15. Writing Your Business Plan : Visions, Goals, and Plans -- Oh My!
16. Writing Your Business Plan : Why You Gotta Have a Plan!
17. Writing Your Business Plan : Planning Your Business Plan
18. Writing Your Business Plan : Which Type of Business Plan Do You Need?
19. Writing Your Business Plan : Do You Need a Formal Business Plan?
20. Writing Your Business Plan : E Pluribus Unum for your Business Plan
21. Writing Your Business Plan : Your Business Plan Status Summary
22. Writing Your Business Plan : Your Business Summary
23. Writing Your Business Plan : The Importance of Your Company History
24. Writing Your Business Plan : Forming Your Business
25. Writing Your Business Plan : Choosing the Right Business Structure
26. Writing Your Business Plan : Choosing Your Business Name
27. Writing Your Business Plan : Your Personnel Plan
28. Writing Your Business Plan : Your Product Plan
29. Writing Your Business Plan : Your Marketing Plan
30. Writing Your Business Plan : Your Financial Plans
31. Writing Your Business Plan : Developing Your (Yuck!) Budget
32. Writing Your Business Plan : Your Detailed (Double Yuck!) Budget
33. Writing Your Business Plan : Your Cashflow Analysis
34. Writing Your Business Plan : Make Things Happen with Action Plans
35. Writing Your Business Plan : Why You Need a Procedures Manual
36. Writing Your Business Plan : Battling the OOPs Factor (Contingency Plans)
37. Writing Your Business Plan : Why You Need Well-defined Policies!
38. Writing Your Business Plan : Plan to Grow Your Business
39. Writing Your Business Plan : The History of Your Business Plan
40. Writing Your Business Plan : What To Do After You Write Your Plan

The Importance of "Running the Numbers"

41. The Importance of "Running the Numbers" : What is "Running the Numbers"?
42. The Importance of "Running the Numbers" : Basic Arithmetic Skills Are All You Need
43. The Importance of "Running the Numbers" : Never Assume the Obvious is True!
44. The Importance of "Running the Numbers" : Selling Product the "Obvious" Way
45. The Importance of "Running the Numbers" : Can You Make Money By Cutting Your Price?
46. The Importance of "Running the Numbers" : Delving Deeper Into Pricing Strategies
47. The Importance of "Running the Numbers" : Is Inventory Good?
48. The Importance of "Running the Numbers" : Make Money by Giving Stuff Away
49. The Importance of "Running the Numbers" : What About Your Customers?
50. The Importance of "Running the Numbers" : Developing Your Own Numbers
51. The Importance of "Running the Numbers" : Develop Estimates and Guesses
52. The Importance of "Running the Numbers" : "Coming Up With Numbers" Summary
53. The Importance of "Running the Numbers" : Calculating Project Costs
54. The Importance of "Running the Numbers" : Cost of Publishing Your Book
55. The Importance of "Running the Numbers" : Succeed at Marketing by Running the Numbers
56. The Importance of "Running the Numbers" : The Awesome Power of Compounding
57. The Importance of "Running the Numbers" : Viral Marketing
58. The Importance of "Running the Numbers" : In Conclusion....

Setting Your Fees and Prices

59. Setting Your Fees and Prices : Introduction to Setting Fees and Prices
60. Setting Your Fees and Prices : Are Speaking Fees Really That Important?
61. Setting Your Fees and Prices : What's Your Preconceived Value?
62. Setting Your Fees and Prices : What's Your Cost of Production?
63. Setting Your Fees and Prices : How Much Is Your Time Worth?
64. Setting Your Fees and Prices : Production Costs of a Keynote or Seminar
65. Setting Your Fees and Prices : Determining Your Fee From Production Costs
66. Setting Your Fees and Prices : Want vs. Need
67. Setting Your Fees and Prices : How Badly Do You Want the Sale?
68. Setting Your Fees and Prices : Does Increasing the Price Increase or Decrease Desirability?
69. Setting Your Fees and Prices : The Danger of Competing on Price
70. Setting Your Fees and Prices : Avoid Commodity Perception
71. Setting Your Fees and Prices : How to Increase What You Charge
72. Setting Your Fees and Prices : How High Can You Go?
73. Setting Your Fees and Prices : Alternatives to Getting Paid Your Fee
74. Setting Your Fees and Prices : Should You Do It Backwards?
75. Setting Your Fees and Prices : The Psychology of Price Breakpoints
76. Setting Your Fees and Prices : Determining Your Own Price Breakpoints
77. Setting Your Fees and Prices : In Conclusion....

Protecting Your Intellectual Property

78. Protecting Your Intellectual Property : An Introduction to Protecting Your Intellectual Property
79. Protecting Your Intellectual Property : Copyrights and Intellectual Property Protection
80. Protecting Your Intellectual Property : Protecting Your Intellectual Property
81. Protecting Your Intellectual Property : Copyright Works Both Ways!
82. Protecting Your Intellectual Property : Unusual Things to Copyright
83. Protecting Your Intellectual Property : How to Obtain Copyright Protection
84. Protecting Your Intellectual Property : What's the Difference Between a Trademark and a Copyright?

Marketing and Promotion

85. Marketing and Promotion : Marketing --- The Key to Your Business Success!
86. Marketing and Promotion : Speakers Bureaus -- Holy Grail or Waste of Time?
87. Marketing and Promotion : Two Types of Speakers Bureaus
88. Marketing and Promotion : Just What Is a Speakers Bureau?
89. Marketing and Promotion : How Do Bureaus Make Money?
90. Marketing and Promotion : Do All Bureaus Charge a Commission?
91. Marketing and Promotion : What's the "Forbidden Topic" When Working with Bureaus?
92. Marketing and Promotion : What's So Important About Spin-Off Engagements?
93. Marketing and Promotion : When You Work With Bureaus, What Question MUST You Ask?
94. Marketing and Promotion : Do You Pay Commission on Product Sales?
95. Marketing and Promotion : How to Create Bureau-Friendly Marketing Materials

Preparation is the Key

96. Preparation is the Key : Venue Checklist
97. Preparation is the Key : Items to Have at the Lectern
98. Preparation is the Key : Common Seating Styles
99. Preparation is the Key : Your Pre-program Questionnaire (PPQ)
100. Preparation is the Key : PPQ — General Questions
101. Preparation is the Key : PPQ — What Will I Accomplish?
102. Preparation is the Key : PPQ — Challenges and Issues
103. Preparation is the Key : PPQ — Logistics
104. Preparation is the Key : PPQ — Audience Makeup
105. Preparation is the Key : PPQ — Learning More About Your Audience
106. Preparation is the Key : PPQ — Making Your Program a Good Fit
107. Preparation is the Key : PPQ — Expectations and Comparisons
108. Preparation is the Key : PPQ — Audience Involvement
109. Preparation is the Key : PPQ — The BIG Question

Speak with Power and Passion

110. Speak with Power and Passion : Speak with Power
111. Speak with Power and Passion : Saying You're Sorry
112. Speak with Power and Passion : Can You Answer These Important Questions?
113. Speak with Power and Passion : Don't Be Boring
114. Speak with Power and Passion : Types of Stories
115. Speak with Power and Passion : How to Tell a Good Story
116. Speak with Power and Passion : Know Your Audience's Names
117. Speak with Power and Passion : Make Statistics Relatable
118. Speak with Power and Passion : Power of the Pause
119. Speak with Power and Passion : Using Quotations
120. Speak with Power and Passion : Repeating the Question
121. Speak with Power and Passion : Repetition
122. Speak with Power and Passion : Segues
123. Speak with Power and Passion : How Should One Refer to Oneself?
124. Speak with Power and Passion : Slides and Copyright Infringement
125. Speak with Power and Passion : How to End Your Speech Introduction
126. Speak with Power and Passion : Stand or Sit?
127. Speak with Power and Passion : Surprise!
128. Speak with Power and Passion : The Power of Three
129. Speak with Power and Passion : Types of Humor
130. Speak with Power and Passion : Using Humor Effectively
131. Speak with Power and Passion : Using Slides
132. Speak with Power and Passion : When and How to Handle Questions
133. Speak with Power and Passion : Who Is Your Audience?
134. Speak with Power and Passion : Your Style of Speaking
135. Speak with Power and Passion : Save the Best for Last

Effective Microphone Usage

136. Effective Microphone Usage : Should You Use a Microphone?
137. Effective Microphone Usage : The Lectern Microphone
138. Effective Microphone Usage : The Handheld Mic
139. Effective Microphone Usage : The Lavaliere Mic
140. Effective Microphone Usage : The Headset Microphone
141. Effective Microphone Usage : Wired vs. Wireless Mics
142. Effective Microphone Usage : Microphone Tips and Techniques
143. Effective Microphone Usage : Effective Microphone Usage
144. Effective Microphone Usage : In Conclusion