PSU Insight

Protecting Your Intellectual Property

An Introduction to Protecting Your Intellectual Property

Pro speakers are experts who make a living by teaching our expertise to others. This makes the protection of our intellectual property a vital concern for all pro speakers.

Although I keep stressing that professional speaking is a business like any other business, there’s one fundamental difference between professional speakers and many other business people —

We are experts who make a living by selling our expertise. The very core of our business is our expertise, and we generate income by conveying this expertise.

And this makes the protection of our intellectual property a vital concern for us.

Consequently, it is essential that you be aware of the importance of protecting your intellectual property, and that you protect your most valuable asset — the results of your creative endeavors. The contracts and agreements in the following sessions will help you do that. (As always, these documents are suggestions and should be used only as a general guide. I strongly advise you to seek the assistance of a legal professional in meeting your specific needs.)