"Coming Up With Numbers" Summary
So here are your guidelines for acquiring your “numbers” —
1. Hard data — based on past experience (yours or others) — is the best source of “numbers”.
2. If you don’t have hard data, then develop an estimate.
3. If you can’t estimate, guess!
4. Of course, good guesses are better than bad guesses.
5. But even bad guesses are better than no guesses at all!
Now you have no excuses for not running the numbers before you make a decision!
And speaking of decisions, let’s consider one of the biggest decision-making problems that professional speakers face… deciding how (or even if) a project is to be done.