PSU Insight

Setting Your Fees and Prices

In Conclusion....

There is probably no issue that causes professional speakers more anxiety than trying to figure out how to price their products and speeches.

I hope that this course has helped you to understand that —

  • there are no easy answers, and there is no one “right” answer to the question of “how much should I charge for….?”

  • you can zero in on the “best” answer(s) by considering everything involving the product or speech — the characteristics of the product itself, but also your prospects, other products in your line, competitive resources, perceived value, preconceived value, “want” vs. “need”, and so on.

  • although math and logic are invaluable tools in determining your "best" price, you must always consider your customer's subjective feelings too.

Now go out there and set your fees and prices with confidence!