PPQ — What Will I Accomplish?
The general questions are important, but they're probably not specific enough. Let's get into more detail with questions like —
Why do you think I’ll be an asset to your meeting?
What are you hoping to accomplish with my particular program?
How would you like the audience to feel when they leave my session?
What idea(s) would you like the audience members to learn from my program?
What do you want your audience members to do after they hear my program?
Six months from now, how do you want your audience members to be different because of my program?
These questions are similar to the question about the meeting’s purpose that you explored in the previous Insight. But these questions address the purpose of your program. Why did they hire you in particular? What do they expect you to accomplish with your program?
The first question is a terrific question, because it’s always possible that you may not like the answer to “Why did you hire me?” (You may have been the only speaker within the meeting planner’s budget. Or maybe the planner picked your name out of a directory, playing eenie-meenie-miney-moe. Or maybe you weren't even their first choice at all, and they had to "settle" for you because the speakers they wanted weren't available. The truth can sometimes be painful.)
But phrasing the question as something like “why will I be an asset to your meeting?” causes the meeting planner to start thinking positively about your program. That's much better.