PSU Insight
PPQ — Audience Makeup
Here are some useful questions involving the actual people you'll be speaking to —
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How would you describe the anticipated audience?
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How many people do you expect will I be addressing?
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What percentage of the audience will be members / employees? What percentage will be guests / spouses?
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What percentage of the audience will be male? Female?
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What is the average age of my audience members?
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What is the range of ages of the audience members?
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What is the educational background of audience members?
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What is the approximate annual income of audience members?
(Obviously, you'll want to tailor your own questions to meet the specific audience that you'll be speaking to.)
These are census-like questions that may provide you with useful information for developing your program. Most of these questions do not involve disclosing private information; however, the last two questions (regarding the educational background and — especially — the income of the audience members) are rather personal and the meeting planner may be reluctant to disclose that information… if it’s even known.