PSU Insight

Speak with Power and Passion

How to End Your Speech Introduction

Whether you're a master of ceremonies who's introducing a speaker or you're writing your own introduction for someone else to read (an excellent idea), it's important to provide an effective segue to the speech which follows. As you might expect, the segue to the speech occurs at the end of the introduction.

In introductions, as with many other things, it's important that you say the most important thing last. The last item mentioned serves as a springboard to the speech that follows.

The most important item usually is the speaker's name, the title of the speech, or the topic of the speech.

Consider the difference between the introductions ending with....

  • "... as she tells us how to make a million dollars, please help me welcome Susan Jones."

    In this case, the speaker, Susan Jones, is the most important thing. People came to hear Susan Jones, the expert.

  • "... please help me welcome Susan Jones with her presentation 'Million Dollar Mistakes'!"

    In this case, people came to hear the presentation that they've all heard about... Million Dollar Mistakes. In this case, the speech title is better-known than the speaker herself, so the title is the important thing.

  • "... please help me welcome Susan Jones as she tells us how to make a million dollars."

    Finally, in this case, people want to hear how to make some really big money. They don't really care about the title of the speech, and they may not care who's giving it.

  • Note that "the most important thing" is from the audience's point of view, not yours. You probably think your own name is the most important thing (and from your point of view, you're correct), but your audience may not share your enthusiasm. Consider everything from their point of view!