PSU Insight

Speak with Power and Passion

Who Is Your Audience?

Who is your “audience”? And what is your responsibility to your audience?

audience in gym

Who is your “audience”? It’s whoever listens to you....

  • A salesperson’s audience is his or her prospective customer.

  • The audiences of business owners are oftentimes their employees. Other times, their customers are their audience.

  • Restaurants are filled with many different audiences — all eagerly waiting to hear “tonight’s special is....”

  • If you’re telling a joke, your audience is composed of your associates.

Sometimes your audience isn’t in front of you. Television and radio personalities speak to a vast, unseen audience — but they’re there.

If you're attempting to verbally communicate with someone, you are a "speaker". And speakers, by definition, always have an audience.

Now, what is your primary responsibility to your audience? Speakers have one primary responsibility to their audiences: not to waste their audiences’ time.

Whoever they are, whether you're entertaining them or informing them or motivating them, never waste their time!