Introduction to Setting Fees and Prices
Determining the "right" price for your programs, products, and services is one of the greatest challenges facing professional speakers. And as the Insights in this Focus show, there is no simple answer to the question of "what should I charge?" But the fact that there is no simple answer means that it's even more important that you give your pricing serious consideration.
One of the reasons that there is no simple answer is that there are so many other questions that you need to answer first. These include —
What are your other products and services, and how do they relate to each other?
Is this a one-time-only sale, or do you hope for future sales?
What are you getting for the sale of this product or service? (It may be hard to believe, but money is not your only objective. It might not even be your primary objective!)
What is your gross profit on this sale? Net profit? (Both are important!)
One note before you proceed — if you haven't explored the focus on "running the numbers", I urge you to at least browse through it. You might find a few surprises hidden there, and it might actually save you some real money!