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Setting Your Fees and Prices
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Introduction to Setting Fees and Prices

Determining the "right" price for your programs, products, and services is one of the greatest challenges facing professional speakers. And as the Insights in this Focus show, there is no simple answer to the question of "what should I charge?"

Jim Barber
signed Jim

Jim Barber
Creator of Pro Speaker U and the Finders Speakers Marketing Center, and Head Barber of one of the web's longest-running sites, The Barber Shop

Here are Insights # 1 - 10 (of 20 total Insights)
in the focus Setting Your Fees and Prices....
1: Introduction to Setting Fees and Prices — Determining the "right" price for your programs, products, and services is one of the greatest challenges facing professional speakers. And as the...
2: Introduction to Setting Fees and Prices — Now that you’re convinced of the importance of running the numbers, let’s turn our attention to the primary reason speakers use numbers — pricing...
3: Are Speaking Fees Really That Important? — Before you explore how to determine the appropriate price for your speech (or other product), let’s consider several reasons why the fixation that...
4: What's Your Preconceived Value? — Now that you’ve seen that speaking fees are not your sole concern (and possibly not even your primary concern), let’s start exploring how you can go...
5: What's Your Cost of Production? — Another way of determining the price or fee that you charge for something is to determine the costs of producing it. If you want to make a profit by...
6: How Much Is Your Time Worth? — Earlier you considered production costs in producing a physical product. But production costs apply to your speeches and programs too. And knowing...
7: Production Costs of a Keynote or Seminar — Now that we know how much your time is worth, we simply need to figure out how much time the project requires. As you saw earlier, it’s all about...
8: Determining Your Fee From Production Costs — Now let’s say that your marketing campaign brought in a total of ten speaking engagements. You can easily see that you need to charge $4,700 per...
9: Want vs. Need — Knowing how much it costs you to produce your product (whether a keynote, a book, or a training program on DVD) is valuable in setting your price or...
10: How Badly Do You Want the Sale? — Another consideration in pricing your resources is, how important is the sale to you? And why is the sale important to you? If you really want the...

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