New PSU Sessions

Marketing and Promotion
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Introduction to Marketing

There are a multitude of topics that fall under the general subject of "marketing" — publicity, promotion, positioning, branding, advertising, copy writing, and much, much more. This is an ever-growing focus and I'll add new insights from time to time (so check back to see what's new).

Marketing a speaker's business is similar in many respects to marketing other types of businesses. But one aspect that is unique to professional speaking is the concept of "speakers bureaus". So the first insights in this focus will address that seemingly simple question — what the heck is a speaker's bureau, and do I want to work with one? (And if I do, how do I go about it?) Even if you're not interested in working with a speaker's bureau, it might be worthwhile to explore these insights, just to have a better idea of what they are and how they work.

Jim Barber
signed Jim

Jim Barber
Creator of Pro Speaker U and the Finders Speakers Marketing Center, and Head Barber of one of the web's longest-running sites, The Barber Shop

Here are Insights # 1 - 10 (of 11 total Insights)
in the focus Marketing and Promotion....
1: Introduction to Marketing — Your business's success is obviously dependent on many different activities, but the linchpin to almost everything can be described in just one word...
2: Speakers Bureaus -- Holy Grail or Waste of Time? — For many aspiring or beginning pro speakers, their #1 question is oftentimes "How do I get booked by speakers bureaus?" Before you try to get booked...
3: Two Types of Speakers Bureaus — No discussion of marketing for professional speakers is complete without an exploration of speakers bureaus. Speakers bureaus, properly used, can be...
4: Just What Is a Speakers Bureau? — Now that you know which type of speakers bureau we’re talking about, what exactly is a speakers bureau? Many aspiring speakers have heard of ‘...
5: How Do Bureaus Make Money? — Since the bureau did the initial marketing and they worked with the client in selecting the best speaker (you) for the engagement, they naturally...
6: Do All Bureaus Charge a Commission? — There’s another way that some speakers bureaus make money — they charge speakers a “marketing fee” to send the speaker’s information to their clients...
7: What's the "Forbidden Topic" When Working with Bureaus? — There is one topic — normally a perfectly ordinary subject — that you should never discuss with a client that you got through a Speakers Bureau. Do...
8: What's So Important About Spin-Off Engagements? — Bureaus who charge you a percentage of your standard fee also typically expect you to pay them a percentage of future engagements which you receive...
9: When You Work With Bureaus, What Question MUST You Ask? — If you are operating under a “spin-off” arrangement with one or more bureaus, it is essential that you ask everyone who calls you for a speaking...
10: Do You Pay Commission on Product Sales? — Bureaus who charge you a percentage of your standard fee also may expect you to pay them a percentage on any material fees or product sales at (or as...

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