New PSU Sessions

Marketing and Promotion
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Introduction to Marketing

Jim Barber
signed Jim

Jim Barber
Creator of Pro Speaker U and the Finders Speakers Marketing Center, and Head Barber of one of the web's longest-running sites, The Barber Shop

Here are Insights # 1 - 10 (of 12 total Insights)
in the focus Marketing and Promotion....
1: Introduction to Marketing — Your business's success is obviously dependent on many different activities, but the linchpin to almost everything can be described in just one word...
2: Marketing --- The Key to Your Business Success! — Much more on marketing is coming.......
3: Speakers Bureaus -- Holy Grail or Waste of Time? — For many aspiring or beginning pro speakers, their #1 question is oftentimes "How do I get booked by speakers bureaus?" Before you try to get booked...
4: Two Types of Speakers Bureaus — No discussion of marketing for professional speakers is complete without an exploration of speakers bureaus. Speakers bureaus, properly used, can be...
5: Just What Is a Speakers Bureau? — Now that you know which type of speakers bureau we’re talking about, what exactly is a speakers bureau? Many aspiring speakers have heard of ‘...
6: How Do Bureaus Make Money? — Since the bureau did the initial marketing and they worked with the client in selecting the best speaker (you) for the engagement, they naturally...
7: Do All Bureaus Charge a Commission? — There’s another way that some speakers bureaus make money — they charge speakers a “marketing fee” to send the speaker’s information to their clients...
8: What's the "Forbidden Topic" When Working with Bureaus? — There is one topic — normally a perfectly ordinary subject — that you should never discuss with a client that you got through a Speakers Bureau. Do...
9: What's So Important About Spin-Off Engagements? — Bureaus who charge you a percentage of your standard fee also typically expect you to pay them a percentage of future engagements which you receive...
10: When You Work With Bureaus, What Question MUST You Ask? — If you are operating under a “spin-off” arrangement with one or more bureaus, it is essential that you ask everyone who calls you for a speaking...

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