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The Importance of "Running the Numbers"
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Introduction to Running the Numbers

"Arithmetic? I want to be a speaker, not an accountant! What do I need arithmetic for?" said no successful speaker ever!

Whether you're calculating your profit (yea!) or your losses (boo!), your income (optional) or your expenses (unavoidable), or any other part of your business, you need basic arithmetic skills. But that's not what this focus is about.

The central idea behind this focus is simple but essential — the "obvious" answer is frequently wrong. And oftentimes the only way to determine whether the obvious answer is correct or horribly misleading is by "running the numbers"... preforming some basic arithmetic operations.

Jim Barber
signed Jim

Jim Barber
Creator of Pro Speaker U and the Finders Speakers Marketing Center, and Head Barber of one of the web's longest-running sites, The Barber Shop

Here are Insights # 1 - 10 (of 19 total Insights)
in the focus The Importance of "Running the Numbers"....
1: Introduction to Running the Numbers — The central idea behind this focus is simple but essential — the "obvious" answer is frequently wrong. And oftentimes the only way to determine...
2: What is "Running the Numbers"? — Throughout Pro Speaker U, you'll see the phrase "running the numbers". I personally believe that running the numbers is a critical business skill,...
3: Basic Arithmetic Skills Are All You Need — In future sessions you’ll consider “the obvious” answer to a question, and you'll see why the obvious answer is sometimes completely wrong. For...
4: Never Assume the Obvious is True! — One of the biggest mistakes that pro speakers can make is to assume that the "obvious" answer is the correct one. As it turns out, when it comes to...
5: Selling Product the "Obvious" Way — The previous example is an excellent example of an “obvious truth” that is absolutely wrong. Now let’s apply the “obvious is not always correct”...
6: Can You Make Money By Cutting Your Price? — What about the objection that even if sales rise, your profits fall? After all, although a “twofer” profit of $6 per sale is better than a “half off...
7: Delving Deeper Into Pricing Strategies — Let’s summarize what we’ve determined in the example used in the preceding sessions. In this example.... If you sell your CDs at half-off, you need...
8: Is Inventory Good? — Before we continue, let’s consider inventory for a moment. Just what is “inventory”? For our purposes, it’s simply the stacks or boxes of your...
9: Make Money by Giving Stuff Away — Now let’s go back to the idea of "twofers" and pursue that line of thought a little further. If selling two-for-one can be advantageous (and even...
10: What About Your Customers? — So far, you’ve been looking at the transactions from your (the seller’s) point of view. What about your customers? What do they think? To start with...

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